We didn’t quiiiiite make it to $213 billion. Which means you’re free to spend those unused pledges just as usefully! On independent craft beer! Guess it really came full circle, didn’t it? You pledging money to support independent beer, and you still having money to support independent beer. What a win-win, independent beer.
BIG BEER STRIKES OUT IN BOSTON
Sam Adams, independent craft brewer, just replaced Anheuser-Busch InBev as the official beer sponsor of the Boston Red Sox. And of Fenway Park. Yes, Fenway Park, home of the Boston Red Sox. A baseball stadium and baseball team as historic as baseball itself. And speaking of history, Sam Adams is the FIRST independent craft brewer to sponsor a major league team. EVER. In history. And if you want to read more about history making, read this.
Our Resolution to Buy Anheuser-Busch InBev
We’re proud to have launched the largest crowdfunding campaign ever in the history of crowdfunding campaigns, to raise $213 to buy Anheuser-Busch InBev and Take Craft Back! And…it turns out $213 billion is really a very, very, very large sum of money. But while the crowdfund is coming to an end, our cause lives on!
We’re taking pledges of support through December 15, 2017 – so if you haven’t pledged yet, now is the time to do so, here.
Beyond December 15? Take Craft Back will live on in spirit when you keep supporting independent craft beer by drinking independent craft beer. Need help finding an independent craft brewery near you? Check out this brewery locator: http://bit.ly/CBBreweryFinder
AHH, ALCOHOL FREEDOM DAY
84 years ago, on December 5, 1933, America repealed Prohibition. And today, December 5, 2017, we fight–not for the freedom of alcohol–but for the independence of beer! Craft beer! For it is days like these that remind us of other days, like days 84 years ago, and how a people united is a powerful people indeed! Especially when it’s about alcohol. That helps greatly.
How to get a better night’s sleep: Serve independent beer.
Ah, independent craft beer. There’s nothing quite like it. The taste, the culture, the way your soul tingles when you aren’t supporting a multi-billion-dollar corporation. That’s why Pizzeria Paradiso and bars across the country are removing acquired craft beers from their menu. And also sleeping better at night. Check out the full Washington Post article.
FUNdraising to Buy Anheuser-Busch InBev
We’ve launched the largest crowdfunding effort in history to turn the beer industry upside down again! Now watch us try anything—and we do mean anything—to crowdfund $213 billion to Take Craft Back and support independent beer.
And in this Corner, Independent Beer
We got some coverage from FOX31 in Denver! Check out what they have to say! Also, they’re the ones calling this battle of the brewers. Not us. Because we’re in this for transparency, not domination. But we would gladly accept one of those big, gold, perfectly-tasteful-not-tacky-in-anyway championship belts.
HOW TO TELL IF YOUR BEER IS INDEPENDENT
If you see this independent craft brewer seal on a bottle, a can, a tap, or a brewery, you know you’re about to experience the oh-so-joyous joy of a truly independent craft beer. Why did we make this seal? Because Big Beer won’t label their acquired craft breweries as Big Beer. Probably because they know people prefer craft beer. Just thinking out loud.
Offer’s on the Table to Buy Anheuser-Busch InBev
We’ve launched the largest crowdfunding effort in history to turn the beer industry upside down again! We made an offer to buy AB InBev…for $127,000. Watch how well it went!
Small and independent craft breweries continue to revitalize communities by hiring and giving jobs back to their local neighborhoods, that greatly impacts the U.S. economy.
Join the Movement – help us buy Anheuser-Busch InBev and Take Craft Back.
Garrett Marrero, owner of Maui Brewing, recorded at the premier U.S. beer festival and competition, Great American Beer Festival.
Independence allows creative freedom of expression and lets brewers brew a variety of beer. Join the Movement – help us buy Anheuser-Busch InBev and Take Craft Back.
Jennifer Glanville, Sam Adams’ Boston Brewery, recorded at the premier U.S. beer festival and competition, the Great American Beer Festival.
KEEP UP THE SUPPORT, SUPPORTERS!
Can you believe it? 10,000 backers already! That’s 10,000 people who support transparency and community and innovation and seeing something besides Big Beer on every tap, shelf, and billboard. That’s 10,000 independent hands raising 10,000 independent beers. Maybe 20,000! If they’re feeling ambitious!
Focus on Values
Why does independence matter in the craft brewing community? Among other things, values such as philanthropy. Join the Movement – help us buy Anheuser-Busch InBev and Take Craft Back.
Rob Tod, founder of Allagash Brewing, recorded at the premier U.S. beer festival and competition, Great American Beer Festival.
Innovation and Passion
Independent beer stands for innovation, passion and the ability to follow your heart. Join the Movement – help us buy Anheuser-Busch InBev and Take Craft Back.
Sara Nelson, co-founder of Fremont Brewing, recorded at the premier U.S. beer festival and competition, Great American Beer Festival.
Let’s Get That Conference Room
America’s independent craft breweries continue to turn the beer industry upside down, and with your help we may be able to get a conference room. Join the Movement – help us buy Anheuser-Busch InBev and Take Craft Back.
Matt Cutter, founder of Upslope Brewing, recorded at the premier U.S. beer festival and competition, Great American Beer Festival.
Fightin’ for transparency
Fightin’ for transparency, one pledge at a time. Join the #TakeCraftBack #IndependentBeer movement. Sam Calagione, founder of Dogfish Head Brewery, recorded at the premier U.S. beer festival and competition, Great American Beer Festival.
WE’RE MOVIN’ ON UP!
Well, well, would you look at that! We hit our first $3,000,000! Which is roughly 0.001408507% of Anheuser-Busch InBev’s market value. Which makes you realize just how big the behemoth really is. Which is big. Really big. But we’re independent! Really independent! And we’re taking craft back from the Big Beer corporation, 0.001408507% at a time.
WE COULD FILL A STADIUM
We’re up to 7,000 backers! That’s 7,000 loud-and-proud-independent-beer-loving fans. Fans that could fill an entire stadium! A small stadium! Minor league, perhaps. But still a stadium! And what’s on tap at this stadium? Nothing but independent craft beer for once.
Can’t Stop Us Now
Look at all of this support! It’s overwhelming! It’s almost too much! Well, not really…we still need plenty more pledges…but it is very very reassuring! The #IndependentBeer community is alive and well. Alive and $2,000,000 well.
Calling All Humans: We Need Your Pledges
9News of Colorado officially crunched the numbers on what it’s going to take to reach our goal of $213,000,000,000. And things are looking possible! All it’s going to take is $653.37 from every US resident, and a mere $28.78 from every Earth resident! While we’d never ask for pledges from babies, those numbers do depend on their support.
$1 Million Pledged! Only $212,999,000,000 to go!
Can you hear that, Big Beer? That’s the sound of pledges rolling in. Take Craft Back has raised a million dollars in pledges so far! And that’s only so far! Thank you to all of our dedicated, companionate, digital-savvy pledgers for supporting independent craft beer and independent craft brewers. Now, let’s go get the rest of those couple hundred billion and Take Craft Back!
Headline: Take Craft Back in the News
We’re making headlines! The good kind of headlines! The press is picking up word of Take Craft Back. Don’t worry, we won’t let the fame go to our heads like some other beer companies we know. Check out what Forbes, AdAge, Paste, the St. Louis-Post Dispatch and VinePair – among others – have to say about the largest crowdfunding campaign in the history of crowdfunding campaigns.
TAKE CRAFT BACK!
The moment that none of us have been waiting for is finally here! We’re going to buy Anheuser-Busch InBev and Take Craft Back! And to do it, we need to raise a mere $213,000,000,000. So have a look at our video and get your righteous indignation going! And then pledge your support. Because we need a lot of pledges. Seriously. Like, really a lot.